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US Climate Strategy document


HERE is a news flash from the UK Guardian, 12 April 2010:

Confidential document reveals Obama's hardline US climate talk strategy

Document outlines key messages the Obama administration wants to convey in the run-up to UN climate talks in Mexico in November...

Text of the leaked document:

Strategic communications objectives

1) Reinforce the perception that the US is constructively engaged in UN negotiations in an effort to produce a global regime to combat climate change. This includes support for a symmetrical and legally binding treaty.

2) Manage expectations for Cancun – Without owning the message, advance the narrative that while a symmetrical legally binding treaty in Mexico is unlikely, solid progress can be made on the six or so main elements.

3) Create a clear understanding of the CA's standing and the importance of operationalising ALL elements.

4) Build and maintain outside support for the administration's commitment to meeting the climate and clean energy challenge despite an increasingly difficult political environment to pass legislation.

5) Deepen support and understanding from the developing world that advanced developing countries must be part of any meaningful solution to climate change including taking responsibilities under a legally binding treaty.

Media outreach

• Continue to conduct interviews with print, TV and radio outlets driving the climate change story.

• Increase use of off-the-record conversations.

• Strengthen presence in international media markets during trips abroad. Focus efforts on radio and television markets.

• Take greater advantage of new media opportunities such as podcasts to advance US position in the field bypassing traditional media outlets.

• Consider a series of policy speeches/public forums during trips abroad to make our case directly to the developing world.

Key outreach efforts

• Comprehensive and early outreach to policy makers, key stakeholders and validators is critical to broadening support for our positions in the coming year.

• Prior to the 9-11 April meeting in Bonn it would be good for Todd to meet with leading NGOs. This should come in the form of 1:1s and small group sessions.

• Larger group sessions, similar to the one held at CAP prior to Copenhagen, will be useful down the line, but more intimate meetings in the spring are essential to building the foundation of support. Or at the very least, disarming some of the harsher critics.



Dash, J. (2010). US Climate Strategy document . Retrieved from


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